Profitable Content Management

Does your website content say one thing, your sales materials another, and your training, customer service and technical documentation yet another?  Fragmented and non-relevant communications and documentation equate to frustrating customer experiences. And whether B2B or B2C, in today’s economy where every dollar counts, the customer experience is where the competitive battle is won or lost.

Content Management Systems, or CMSes, are the typical solution to these issues.　 But implementation is time-consuming, ongoing management costly, and a CMS often does not deliver the hoped for value.  In this 60-minute webinar, Content Strategist Rahel Bailie outlines 3 smart approaches to maximizing your investment in content assets, processes and systems, and Mark Zecca will explain how Mitchell 1, the world’s largest aggregator of automotive documentation, successfully implemented each.